A marketing and insights analyst fascinated by how people connect. My curiosity sits at the intersection of data, culture and creativity, where numbers start to feel human & ideas find their resonance.
 
I've always believed great marketing begins with understanding, listening deeply to what drives emotion, belonging, and meaning. For me, strategy is storytelling, using insights to help brands not just speak to their audience but be felt.
 
My journey began in music and fan culture, where I first saw how stories, audio, and shared experiences create community. That fascination led me to study a double degree in Marketing & Entertainment Industries at QUT, and eventually my internship at Southern Cross Austereo, where I worked in audience research and insights. Along the way, I've explored social storytelling and audience strategy with Nays & Co. Each experience has shaped how I think, reinforcing my belief that data and creativity aren't opposites in marketing. 
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Outside of work, I find inspiration in the everyday, the rhythm of running, the ritual of coffee and the feeling of music that connects strangers in a crowd.